AI Product Marketing Strategist
Experience: 4-5 years
Function: Product Marketing
Focus: AI | Product Storytelling | Thought Leadership | Content | Analyst Relations
About the Role
We are looking for an AI Product Marketing Strategist who can help us shape how the market understands our products, our technology, and our point of view on the rapidly evolving AI landscape.
This is not a conventional marketing role.
You will work at the intersection of Product, AI, Marketing, Sales and Industry Analysts understanding complex technology, turning it into compelling narratives, and helping us build a strong voice in the enterprise AI market.
You should be intellectually curious about AI, a strong communicator, comfortable creating content in multiple formats, and excited about becoming a visible voice for the company.
You don't need to be an AI engineer, but you should understand AI well enough to have an intelligent conversation about it.
What You'll Do
AI & Product Storytelling
- Develop a strong understanding of our AI products, capabilities, use cases and differentiation.
- Translate complex concepts across Generative AI, LLMs, AI agents, agentic workflows, automation and enterprise AI into clear and compelling narratives.
- Work closely with Product and Engineering teams to understand new capabilities and articulate their value to customers and the market.
- Help develop product positioning, messaging, value propositions and launch narratives.
- Continuously track developments across the AI ecosystem and identify themes that are relevant to our market and customers.
Content & Thought Leadership
Work closely with the marketing team to turn product knowledge and market insights into high-quality content.
This could include:
- Thought leadership articles and POVs
- Blogs and LinkedIn content
- Product and solution narratives
- Whitepapers and industry reports
- Customer stories and case studies
- Product launch content
- Executive presentations
- Sales and analyst presentations
- Webinar narratives
- Video and podcast scripts
You should be able to take a complex idea and turn it into a story that someone actually wants to read, watch or talk about.
We expect you to use modern AI tools as part of your workflow—but bring the judgment, originality and editorial quality that AI alone cannot provide.
Podcasts & Conversations
Help us build original conversations around AI, technology and industry transformation.
You will:
- Research topics and emerging AI trends.
- Identify interesting themes, guests and discussion angles.
- Prepare episode structures, questions and briefing notes.
- Host or co-host podcasts, webinars and conversations with customers, executives, partners and industry experts.
- Moderate discussions confidently and ask intelligent follow-up questions.
- Work with the marketing team to repurpose conversations into short-form videos, articles, social content and other assets.
We are looking for someone who is genuinely comfortable talking to people—not someone who only wants to work behind a screen.
Analyst Relations
Over time, you will become an important part of our relationships with industry analysts and research firms.
You will work alongside senior leadership to:
- Prepare for analyst briefings and inquiry sessions.
- Develop analyst presentations, narratives and supporting material.
- Research analyst perspectives, market categories and competitive positioning.
- Participate in conversations with firms such as Gartner, Forrester, IDC, Everest Group, Celent and other relevant analysts.
- Capture analyst feedback and translate it into insights for Product, Marketing and leadership.
- Support responses to analyst research, assessments and market evaluations.
- Eventually conduct selected analyst conversations independently.
Prior analyst-relations experience is helpful but not mandatory.
What matters more is the ability to communicate confidently, think on your feet and develop credibility with senior external stakeholders.
Market & Competitive Intelligence
- Track important developments across AI, enterprise software and our competitive landscape.
- Understand how competitors position their products and where the market is heading.
- Identify emerging categories, technologies and customer expectations.
- Convert research into concise, actionable insights for Product, Sales and Marketing.
- Help sharpen our differentiation and market narrative based on these insights.
What We're Looking For
You probably have 4–5 years of professional experience across one or more of the following:
- Product Marketing
- AI / SaaS Marketing
- Content & Thought Leadership
- Market or Competitive Intelligence
- Technology Consulting
- Analyst Relations
- Product Strategy
More importantly, you bring:
- Strong understanding of AI: You follow developments in Generative AI, LLMs, AI agents and enterprise AI and can explain them without relying on buzzwords.
- Exceptional communication: Strong written and verbal communication with the ability to simplify complex technology.
- Content instinct: You know the difference between filling a content calendar and creating something with an actual point of view.
- Curiosity: You enjoy researching technology, products, competitors and emerging market trends.
- Executive presence: You are—or want to become—comfortable speaking with senior executives, customers and industry analysts.
- On-camera confidence: You are comfortable hosting or participating in podcasts, webinars, interviews and discussions.
- Storytelling ability: You can connect technology → customer problem → business value → market narrative.
- AI-native working style: You actively use AI tools for research, synthesis, ideation and content development while maintaining a high bar for accuracy and originality.
- Ownership mindset: You can take an ambiguous idea and move it from research to narrative to execution.
What Success Looks Like
Within your first year, you should be able to:
- Speak confidently about our product and the broader AI landscape.
- Independently develop strong product and thought-leadership narratives.
- Build content that strengthens our credibility in the market.
- Host compelling podcasts, webinars and industry conversations.
- Contribute meaningfully to analyst briefings and market evaluations.
- Identify market and competitive insights that influence our positioning.
- Become a trusted bridge between Product, Marketing, Sales, leadership and the external market.
You won't just market an AI product. You will help decide how we explain it, how we position it, what conversations we create around it, and ultimately how the market understands it.
